THE PROBLEM:
The Speaker Network web application is extremely outdated and difficult to use. 76% of our users are trying to access the application through their mobile phones and are experiencing difficulty because the application is not responsive or user-friendly. Additionally, MOPS is in the middle of a company-wide rebrand and the application needs to be updated to the new branding standards.
User Survey Results:
78% of users reported difficulty using the application on a mobile device.
32% reported they were unable to find adequate speakers through the tool.
Only 64% reported that they would recommend the speaker network to other MomCo leaders.
Prototype of the version above: https://xd.adobe.com/view/8e63756b-46d9-4004-8532-00edd5e3dfab-db30/?fullscreen&hints=off
THE SOLUTION:
Create a new Speaker Network web application that is mobile-first, extremely user-friendly and updated to the new branding standards.
The Process
1. User Research and Analysis
2. Heuristic Analysis
3. User Flows and Personas
4. Sketches
5. User Testing
6. Wireframes
7. User Testing
8. Low-Fidelity Prototype
9. User Testing
10. High-Fidelity Prototype
11. User Testing
12. Final Prototype and Specification Guide
13. Development of Web Application (by Developers)
14. Internal User Testing
15. Collaboration and Bug Fixes
16. Web Application Launches
Final Designs
MOBILE MOCKUP - LEADER VIEW
MOBILE PROTOTYPE - LEADER VIEW
MOBILE DESIGN SPECIFICATION GUIDE - LEADER VIEW
